Rust 100% Pure Linen Made to Measure Shirt for Men
- Made to Measure
- 50 Years of Legacy
- Whatsapp Fit Help
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Rust is the colour of the season, and on linen, it's the colour of the wardrobe. Warm, earthy, and confident without trying, BWO's rust linen shirt sits in that sweet spot between a terracotta linen shirt and a burnt orange linen shirt, the kind of colour that photographs beautifully and wears even better in person. Made from 100% pure linen with an end-on-end weave, naturally breathable and built for Indian summers and festive seasons in equal measure. This is the shirt that works at a beach wedding, a sangeet, a Sunday brunch, or a rooftop dinner, and it works hard at all of them. Tailored to your exact measurements at our Mumbai studio. Classic collar, full-length button placket, long sleeves with buttoned cuffs, rounded hem. Pair with cream, off-white, or dark navy to let the rust lead.
- Fabric: 100% Pure Linen, 60 Lea
- Fit: Made to your measurements
- Collar: Chinese Collar
- Closure: Full-length button placket
- Sleeves: Long with buttoned cuffs
- Hem: Rounded
Note: Our shirts are customized to your specifications and are therefore non-returnable and non-exchangeable. Colors may slightly vary due to photographic lighting.
Client Testimonials
Client Testimonials
Shipping
Shipping
Our shipping services are available worldwide, and the shipping cost is determined based on the weight of the items in your cart.
We operate on a make-to-order basis, and hence shipping timeline for these items is typically 7-14 working days.
Wash Care & Other Information
Wash Care & Other Information
WASH CARE
Kurtas & Shirts
- While it is acceptable to handwash, it is recommended to have them dry cleaned after
approximately 4 to 5 hand washes to maintain their quality and prolong their lifespan. - Additionally, it's best to dry them in the shade and inside out to ensure they maintain their
quality.
For Rest All
- Only Dry Clean.
OTHER INFORMATION
- Although we endeavor to capture photos of each product in a setting that closely resembles its appearance in real life, we
take pictures in different light settings. Nevertheless, due to the limitations of camera lenses, it is impossible to perfectly replicate the perspective ofthe human eye, and as a result, there may be minor variations in color. - Additionally, since our products are handcrafted in small batches by artisans rather than mass-produced by machines, each batch may have a slightly different shade of color due to the inherent human involvement in the production process.
Size Chart & Fit Guide
Relax. This is easier than you think.
Measure your actual chest. Pick the closest size. That's it for now.
| Size | Chest (Half) | Shoulder | Length | Sleeve |
|---|---|---|---|---|
| 36 | 18 | 16.5 | 27.5 | 23.5 |
| 38 | 19 | 17 | 28 | 24 |
| 40 | 20 | 17.5 | 28 | 25 |
| 42 | 21 | 18.5 | 29 | 25.5 |
| 44 | 22 | 19 | 30 | 25.5 |
| 46 | 23 | 19.5 | 30.5 | 26 |
| 48 | 24 | 20 | 31.5 | 26 |
Remember: You don't need to get this perfect. After you order, we WhatsApp you a simple form. You measure one shirt you already own. We build everything around your actual body. No guessing. No returns needed.
Find a shirt in your cupboard that fits you well right now. Lay it flat on a bed. Run a tape across it. That number tells us everything we need.
Measure straight across the chest
Tape straight across from armhole to armhole, just below where the sleeve joins the body.
Measure across the back shoulders
Flip the shirt over. Measure straight across from shoulder seam to shoulder seam at the very top of the back.
Measure across the belly
Measure across the widest part of the body, roughly where the 5th or 6th button sits. Belly, not waist.
Measure from shoulder to cuff end
Measure from the shoulder seam all the way to the end of the cuff.
Measure from base of collar to hem
Find where the collar meets the shoulder seam. Not the collar top. That exact meeting point. Measure straight down to the bottom of the hem
Order now. We WhatsApp you instantly. You share 5 measurements from a shirt you already own. We stitch yours from scratch.
FREQUENTLY
ASKED
QUESTIONS
EXPLORE ALL FAQS
The size refers to your normal shirt size/ chest measurement in inches. If your chest measures 40 inches, select 40. This is your base size. From there we build the entire shirt around your exact measurements, shoulder width, sleeve length, and body length are all customised to fit you specifically.
Lea measures linen fineness. The higher the count the finer and softer the yarn. 60 Lea is a premium grade, significantly softer against skin than the 20 or 30 Lea ( cotton blends ) used in most mass market linen shirts. It breathes properly and does not feel scratchy.
The moment your order is confirmed, you receive a WhatsApp message with a measurement form and a step by step video showing exactly how to take each measurement at home. No tailor needed. The message reaches you instantly. You fill the form, send it back, and we begin crafting.
Linen does wrinkle and that is part of its character, not a flaw. A slight natural crease is the hallmark of authentic linen. The 60 Lea weave we use is a finer count which means softer hand feel and less aggressive creasing compared to lower quality linen.
If there is a genuine stitching defect we will remake the shirt and collect the defective piece from you. While our shirts are non-returnable due to their custom nature, a manufacturing defect is fully our responsibility.
Made to Measure
Every product is made as per custom measurements at no extra cost.
50 Year Family Legacy
Built on decades of master tailoring - Est.1965
Ships Pan India and Worldwide
We do custom orders for all parts of the world.
WhatsApp Support
We guide you through every measurement